The Transactional Group (TTG) is a San Diego based law firm with a focused practice area concentrating primarily on sports and entertainment licensing and endorsement consulting.  The TTG principals have extensive experience in representing prospective licensees in negotiating license agreements with virtually every major sporting league and entertainment property group and corresponding players association as well as providing celebrity endorsement consulting.

TTG has assisted dozens of businesses seek out and secure sports and entertainment licenses by providing a customized approach designed to present our clients in the most favorable light.  Similarly, the firm also represents athletes and entertainers with all of their endorsement negotiations and agreements.